Average user looks at phone 150 times a day: here is what we are looking at

Have you ever heard about the 150 number in the context of cell phones? In 2010, Nokia found 150 is the number of times the average person looks at a phone every single day. And here we are not talking just about smartphones, feature phones as well.

All earlier studies had this number below 100 so having the then new report about the reality being 50% higher is quite shocking. Interestingly, T-Mobile has confirmed the same number for the U.S. market in a study of its own last year. And in the UK, claims are that number has reached 200.

But what are people really looking at all those times? Former Nokia executive and currently market analyst Tomi Ahonen paints a picture of the habits of the average user. Take a look and let us know - what do you look at most on your phone?

source: Communities Dominate Brands

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U.S. household spend more and more on Apple gadgets: average sum grows to $444 In 2011

While Android is easily the world’s most popular operating system with no close competitor in sight, when it comes to the U.S. it’s a much closer tie with Apple. And the latest data show that U.S. households are spending more and more on Apple devices each year.

The average U.S. household spent a whopping $444 on Apple products in 2011, a huge growth from the $295 average in 2010 and nearly triple the $150 spent in 2007, according to Morgan Stanley analysis.

A recent Reuters article publicized the figure and called out on Americans for paying the ‘Apple tax.’ And while tax might be a bit too strong of a word to describe users’ wilful purchases, the amount spent on Apple products is staggering.

Online discounters from CouponCodes4U.com claim $1 out of $25 spent on technology, is spent on Apple devices.

source: Reuters

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