Apple iPhone, Android and Windows Phone users consume 35 times more data than users of typical phones according to the report, although we're not quite sure what handsets Deloitte considers "typical." By 2016, wireless traffic will grow by 50 times. This will lead to "rush hours" with congested mobile pipelines for smartphone users. Luckily, some governments saw this bottleneck coming and sold off spectrum to keep the data flowing. But some governments put restrictions on the spectrum they auctioned off, requiring that carriers use all or part of it to serve rural areas where getting a cellphone signal is hard to do. More efficient 4G networks will ease some of the pressure on the carriers. Besides that, there seems to be no immediate answer to the problems that carriers might face in the not too distant future.
source: Deloitte via BBC via textually.org
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