Showing posts with label right. Show all posts
Showing posts with label right. Show all posts

Tuesday, February 12, 2013

If You Want Two-Thirds Of Americans To Agree That Violent Video Games Are More Dangerous Than Guns, All You Have To Do Is Ask The Right Americans

If you need some handy numbers to argue that violent video games are more dangerous than guns, Public Policy Polling has just delivered a gift-wrapped poll result especially for you. In the middle of a long poll attempting to suss out potential front runners for the 2016 elections, PPP decided to toss in a question comparing violent video games and guns.

There you have it. Violent video games are a "bigger safety threat" than guns, according to two out of three respondents. Seems pretty open and shut. Everyone cross out the word "gun" on your pet piece of legislation and replace it with "video game!" The nation is saved!

Many of you may be reaching for your guns/lower jaw/commenting implement. Before we start firing off mouths/angry wall o' text screeds/bullets, let's have a look at the methodology.

PPP surveyed 800 voters nationally from January 31st to February 3rd. The margin of error for the survey is +/-3.5%. We oversampled 416 Democratic and 508 Republican primary voters with margins of error of +/-4.8% and +/-4.4% respectively. In Iowa between February 1st and 3rd we interviewed 313 Democratic and 326 Republican primary voters with margins of error of +/-5.5% and +/-5.4% respectively. This poll was not paid for or authorized by any campaign or political organization. PPP surveys are conducted through automated telephone interviews.
This certainly seems above board. So, why do the results seem so surprising? Well, maybe it's the prevailing demographics of those surveyed. As pointed out in the comments at Kotaku, there are two factors that skew the results.

1. 72% of the respondents are older than 45.

2. The "violent video games" question was only posed to Republican primary voters.

Now, this data pretty much agrees with the stereotypical view that older people and Republicans trust guns more than they trust violent video games. Sure, there are plenty of outliers along the way, but the Republican Party has generally fought gun control laws, and older people are generally more distrustful of recent technology. In fact, given a narrow enough demographic, you could probably get poll results that indicates that "most Americans" believe cellphones are a bigger safety threat than depleted uranium.

So, what PPP has actually done is gift-wrapped a set of numbers useful for preaching to the converted. All it does is add to noise that surrounds this heated topic. Considering there's nothing else resembling that question in the other several dozen pages, one wonders why the question appears at all. Truly bizarre. DV.load("//www.documentcloud.org/documents/602442-ppp-release-national-207.js", { width: 550, height: 560, sidebar: false, text: false, page: 44, container: "#DV-viewer-602442-ppp-release-national-207" });

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Wednesday, December 19, 2012

EE reboots Fenton for 4G YouTube ad, sucks the fun right out of him

Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe for some cashing in. Cue EE, which has taken the original and supercharged it for a new online ad. And it’s a bit weak.

A few weeks back we reported that the ‘Charlie bit my finger’ boys are about to add to the huge pile of cash they’re already sitting on, by way of both a Ragu ad and an online mini-series. And we reported on it wearily – this kind of thing is rarely any good.

In fact, the only furthering of viral YouTube hits to date that hasn’t been awful is Weezer’s video for Pork & Beans.

The best Fenton remixes ever

Sadly, this overblown Fenton remake from EE isn’t like that. With HD camera work, bombastic CGI and overzealous acting, the whole thing feels incredibly forced, which is exactly what the original wasn’t. Take a look and let us know if you agree:

EE’s still just getting started as a brand, but for our money it’s yet to find its groove when it comes to marketing. Remember this depressing vision of tomorrow?


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