Data is cheaper to transmit, so why is Verizon more expensive?

It's called a free market system. if you don't like the pricing, contract length, etc.... then go to another carrier or go prepaid. If you want the best, most reliable then go with the carrier in your area that offers the best and STFU

Also, for the writer of this piece who claims share plans are more expensive here's some basic math:

VZW 1 year ago: 700 min + unlim text + 2 smartphones, 2GB each = $159.99
VZW today: unlim minutes, unlim text, 4 GB shared data = $150

this math is almost identical for AT&T

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